Marketing plan paper Research Example | Topics and Well Written Essays - 500 words

Marketing plan - Research Paper Example In this case, QuickBooks is the accounting software whose brand is worldwide renowned and whose product positioning and differentiation strategies are prospective (Stock, 2011). Differentiation of merchandise refers to the inculcation of attributes, such as pricing and quality, into a merchandise to encourage prospective clientele to perceive it as different and usable. For instance, the company that produces QuickBooks, the popular accounting software has its objectives in place. This is to ensure that the quality value of their software packages is accurate and never fails. Moreover, they have to ensure that there is timely delivery when clients order them online with no cases of faulty packages. With regard to the truth that other accounting package manufacturers bear diverse and unique merits against QuickBooks, this serves to differentiate it from its competitors (Hartline, 2010). Positioning is how affiliations provide their merchandise or service brand identification as they enter the marketplace. This step follows determination of how to differentiate merchandise and services. For instance, in the case of the QuickBooks affiliation, it markets itself on the premise that it does not fail in delivery processes and that its merchandise is free from errors or indiscriminate faults. Besides, the accounting packages are positioned against the competitors’ similarly oriented packages from other affiliations. This is based on timely delivery and excellence in the creation. QuickBooks, therefore, ensure that they dedicate their marketing efforts to emphasize their positioning (Stock, 2011). A positioning statement is a short phrase or sentence that communicates the pertinence or essence of differentiation and positioning prospects. This statement poses as a potential marketing applet, which prospectively judges all the marketing elements. This ensures that they are in place with the affiliation strategies. For instance, the QuickBooks positioning