Case response Study Example | Topics and Well Written Essays - 500 words - 2

Response - Case Study Example Southwest’s growth strategy has always been to stay away from big cities characterized by delays in airports and instead concentrate on secondary options, which basically are less crowded. Such an approach as this has worked for the airline in the past allowing it to swiftly turn around its aircrafts in addition to flying more routes while at the same time staying realistically on time. Nevertheless, regardless of what looks like a cannot-lose situation, the airline could also be taking a huge gamble in LaGuardia; although a pretty secure one. Southwest is an airline that is known for its reliability on timely service, not only for its customers but also behind the scenes. The delay issues experienced in New York cannot just be underestimated-every one of the big 3 regional airports is frequently among the poorest performers especially in terms of punctuality-and will pose a great challenge for Southwest to surmount. Thus for Southwest to turn around the situation, and sustain its fast-turnaround approach of operation, it has its work already cut out. Whitney Eichinger-Southwest’s spokesperson has been on the record pointing out that the airline has proved critics wrong and succeeded in Philadelphia where everyone thought Southwest would run into difficulties (Heskett & Sasser Jr, 2013). Nevertheless, a move to LaGuardia is an exceptional opportunity that will not only open a huge population of business travelers but also the 8 million New Yorkers-some of whom may forego a ride to Long Island simply to snag low fares offered by the airline. This would especially be a catch if Southwest flies to Chicago and possibly Florida. The Airline’s fans in New York will especially be extremely happy since they will say goodbye to long and boring drives out the expansive Expressway of Long Island. In addition, Southwest will have access to a wide pool of weekday customers flying to such cities as Dallas, Toronto and Chicago. The airline will also increase its