Friday, August 16, 2019
System Administrator
Internet Mini Case #10 Intel Corporation J. David Hunger In 1968, Robert N. Noyce, the co-inventor of the integrated circuit, and Gordon E. Moore left Fairchild Semiconductor International to form a new company. They took with them a young chemical engineer, Andrew Grove, and called the new firm Intel, short for integrated electronics. The company successfully made money by manufacturing computer memory modules. The company produced the first microprocessor (also called a ââ¬Å"chipâ⬠) in 1971. A key turning point for the new company was IBMââ¬â¢s decision in the early 1980s to select Intelââ¬â¢s processors to run IBMââ¬â¢s new line of personal computers.Today, more than 80% of the worldââ¬â¢s PCs run on Intel microprocessors. One of the companyââ¬â¢s early innovations was centralizing its manufacturing in giant chip fabrication plants. This allowed Intel to make chips at a lower cost than its competitors who made custom chips in small factories. The founders enc ouraged a corporate culture of ââ¬Å"disagree and commitâ⬠in which engineers were encouraged to constantly think of new ways of doing things faster, cheaper, and more reliably. Massive investment by Japanese competitors in the late 1970s led to falling prices in computer memory modules.Faced with possible bankruptcy, CEO Moore, with Grove as his second in command (Noyce had retired from active management), made the strategic decision in 1985 to abandon the computer memory business to focus on microprocessors. Projected growth in microprocessors was based on Mooreââ¬â¢s prediction that the number of transistors on a chip would double every 24 months. In what was soon called ââ¬Å"Mooreââ¬â¢s Law,â⬠Gordon Moore argued that microprocessor technology would improve exponentially, regardless of the state of the economy, the industry, or any one company.Thus, a company had to be at the cusp of innovation or risk falling behind. According to Moore, ââ¬Å"If you lag behi nd your competition by a generation, you donââ¬â¢t just fall behind in chip performance, you get undercut in cost. â⬠______________________________________________________________________________ This case was prepared by Professor J. David Hunger, Iowa State University and St. Johnââ¬â¢s University. Copyright à © 2006 by J. David Hunger. The copyright holder is solely responsible for case content.Reprint permission is solely granted to the publisher, Prentice-Hall, for the books Strategic Management and Business Policyââ¬â11th Edition (and the International version of this book) and Cases in Strategic Management and Business Policyââ¬â11th Edition, by the copyright holder, J. David Hunger. Any other publication of the case (translation, any form of electronics or other media) or sale (any form of partnership) to another publisher will be in violation of copyright law, unless J. David Hunger has granted an additional written permission.Sources available upon req uest. Reprinted by permission. To raise money, Intelââ¬â¢s management agreed to sell 12% of the companyââ¬â¢s stock to IBM for $250 million, a stake it later repurchased. Mooreââ¬â¢s Law soon became part of the corporate culture as a fundamental expectation of all employees. Andy Grove replaced Gordon Moore as Intelââ¬â¢s CEO in 1987. Moore continued to serve on Intelââ¬â¢s board of directors until 2001. During Groveââ¬â¢s tenure as CEO from 1987 to 1998, Intelââ¬â¢s stock price rose 31. 6% annually and revenues grew from $1. 9 billion to $25. 1 billion.With 55% of its sales coming from outside the United States, Intel was transformed into a global corporation. The company became central to the growth of personal computers, cell phones, genomic research, and computer-aided design. Strategic Decisions Lead to Market Dominance IN ORDER TO SUCCEED IN THIS HIGH-TECH BUSINESS, MANAGEMENT WAS FORCED TO MAKE A NUMBER OF RISKY STRATEGIC DECISIONS. FOR EXAMPLE, INTELâ⠬â¢S BOARD OF DIRECTORS FOUND IT DIFFICULT TO VOTE FOR A PROPOSAL IN THE EARLY 1990S TO COMMIT $5 BILLION TO MAKING THE PENTIUM MICROPROCESSOR CHIPââ¬âFIVE TIMES THE AMOUNT NEEDED FOR ITS PREVIOUS CHIP.IN LOOKING BACK ON THAT BOARD MEETING, THEN-CEO ANDY GROVE REMARKED, ââ¬Å"I REMEMBER PEOPLEââ¬â¢S EYES LOOKING AT THAT CHART AND GETTING BIG. I WASNââ¬â¢T EVEN SURE I BELIEVED THOSE NUMBERS AT THE TIME. â⬠THE PROPOSAL COMMITTED THE COMPANY TO BUILDING NEW FACTORIESââ¬âSOMETHING INTEL HAD BEEN RELUCTANT TO DO. A WRONG DECISION WOULD MEAN THAT THE COMPANY WOULD END UP WITH A KILLING AMOUNT OF OVERCAPACITY. BASED ON GROVEââ¬â¢S PRESENTATION, THE BOARD DECIDED TO TAKE THE GAMBLE. INTELââ¬â¢S RESULTING MANUFACTURING EXPANSION EVENTUALLY COST $10 BILLION, BUT RESULTED IN INTELââ¬â¢S DOMINATION OF THE MICROPROCESSOR BUSINESS AND HUGE CASH PROFITS.In 1994, soon after the introduction of the Pentium microprocessor, users noticed a small defect in the chip and be gan demanding replacement chips. The company soon fixed the problem and quickly sent their computer-maker customers new Pentium chips to replace the defective ones. Even though Intel had no obligation to deal directly with end users, the people to whom the computer makers sold their PCs, Grove and the board decided to replace all defective Pentium chips wherever they might be. This was an expensive decision, but one for which the firm received high praise throughout the industry.Realizing that future development of microprocessors would involve RISC technologyââ¬âa technology Intel did not then haveââ¬âCEO Grove persuaded Hewlett-Packardââ¬â¢s CEO in 1994 to combine HPââ¬â¢s work in RISC technology with Intelââ¬â¢s ability in product development. This joint venture took on the multibillion-dollar expense of creating 64-bit chip architectureââ¬âthought to be crucial to Intelââ¬â¢s continued success. Along with Bill Gates at Microsoft and Steve Jobs at Apple, A ndy Grove had become a major figure in the computer industry at the dawn of the 21st century.Although Grove retired as CEO in 1998, he continued to serve until 2005 as Intelââ¬â¢s Chairman of the Board. Like Noyce and Moore before him, Grove took on the mantle of corporate guru. His 1996 book, Only the Paranoid Survive, in which Grove described how companies should deal with new competitors that emerge suddenly and change the fundamental shape of the industry, was widely read. Even with no official title, Grove continued to serve the company as its ââ¬Å"senior adviser. â⬠Intel After Andy Grove: A New Strategic Direction CRAIG BARRETT REPLACED ANDY GROVE AS INTELââ¬â¢S CEO FROM 1998 TO 2005.HE WAS ABLE TO PERSUADE THE BOARD IN 2002 TO INVEST $28 BILLION IN THE LATEST MANUFACTURING PLANTS AND TECHNOLOGIES DURING THE LONGEST DOWNTURN IN THE CHIP INDUSTRYââ¬â¢S HISTORY. THE BOARD HAD BEEN WORRIED THAT NEW PLANTS COULD BURDEN THE INTEL WITH OVERCAPACITY IF DEMAND FAILED TO MATERIALIZE. BY 2005, FIVE FACTORIES WERE ABLE TO MAKE 21? 2 TIMES MORE CHIPS THAN THE OLDER-GENERATION FABRICATION PLANTSââ¬â1. 25 MILLION CHIPS DAILY. BECAUSE OF THE HUGE COST TO BUILD THIS TYPE OF PLANT, RIVALS TI, AMD, AND IBM EACH HAD ONLY ONE PLANT OF THIS ADVANCED TYPE IN 2006.TI CONCEDED THAT ITS CAPACITY TO PRODUCE THE LATEST-TECHNOLOGY CHIPS WAS LIMITED TO ONLY 250,000 PER DAY. During Barrettââ¬â¢s tenure, the company also invested billions of dollars in businesses outside the computer market that largely failed. In 2001, the firm exited from making cameras and other consumer electronics gear after key customers Dell and Hewlett-Packard (HP) complained that Intel was competing against them. In 2002, Intel took a $100 million charge against earnings when it cancelled its entry into Web hosting.In 2004, Intel attempted to go after Texas Instruments with its version of digital signal processors, a key ingredient in cell phones. Unfortunately, cell-phone manufacturer s ignored Intelââ¬â¢s product in favor of those by TI. Industry analysts concluded that Intel had a steep learning curve outside of personal computers. Even with this checkered history outside the PC business, in 2004 CEO Barrett launched an ambitious strategic move. Instead of ââ¬Å"Intel Inside,â⬠the plan was to be ââ¬Å"Intel Everywhere. Under the new strategic plan, Intel would offer chips that would be used in all sorts of applications, including PCs, cell phones, flat-panel TVs, portable video players, wireless home networking, and medical diagnostic equipment. The company targeted 10 new product areas for its chips, primarily in the consumer electronics and communications markets. This plan was based on the movement in multiple industries from an analog to a digital format. According to Barrett, ââ¬Å"Communication is going digital. Entertainment is going digital. We are able to bring our expertise into different areas where we really had no unique capability befo re. Supporting this announcement, Intel introduced a chip based on a new technology called WiMax that could be used to deliver high-speed wireless Internet access throughout a small city for about $100,000, one-tenth the cost of fiber-optic lines. Competition Heats Up MEANWHILE, INTELââ¬â¢S PC CHIP BUSINESS WAS RUNNING INTO SOME DIFFICULTY. WHEN, IN 2004, INTEL AND HEWLETT-PACKARD RELEASED THE ITANIUM SERVER CHIP THEY HAD JOINTLY DEVELOPED THREE YEARS EARLIER, CRITICS CALLED IT ââ¬Å"THE ITANIC. â⬠DELIVERED TWO YEARS LATE AT A COST OF $2 BILLION, THE 64-BIT CHIP PERFORMED MORE SLOWLY THAN INTELââ¬â¢S OWN 32-BIT CHIP AND SEEMED TO HAVE NO FUTURE.IN FEBRUARY 2004, CEO BARRETT ANNOUNCED THAT THE COMPANY WOULD RECONFIGURE ITS 32-BIT XEON CHIP FOR SERVERS AND ITS PENTIUM 4 FOR DESKTOPS SO THAT THEY COULD HANDLE 64-BIT APPLICATIONS. UNFORTUNATELY, ADVANCED MICRO DEVICES (AMD) HAD ALREADY BEGUN SELLING ITS OPTERON SERVER CHIP IN APRIL 2003. THE OPTERON HAD THE CAPABILITY OF RU NNING BOTH 32-BIT AND 64-BIT APPLICATIONS. SURPRISINGLY, INTELââ¬â¢S JOINT VENTURE PARTNER HP DECIDED TO SELL SERVERS WITH AMDââ¬â¢S OPTERON CHIP ALONG WITH INTELââ¬â¢S PRODUCTS. BY DECEMBER 2003, AMD HAD OBTAINED 3. 9% OF THE MAINSTREAM SERVER MARKET AND WAS TAKING AIM AT THE PC MARKET AS WELL.Since 2003, AMDââ¬â¢s chips had been faster, used less power, generated less heat, and cost less than did Intelââ¬â¢s. As a result, Intelââ¬â¢s share of the market in servers fell from almost 100% in 2001 to less than 85% in 2006. Its market share in laptop PCs declined from 88% in 2001 to 86% in 2006. Its share in desktops also dropped from 80% in 2000 to 74% in 2006. Dell, the biggest PC maker in terms of sales, decided in May 2006 to abandon its policy of only using Intel chips in its PCs by offering AMD chips in its computer servers. This was a serious blow to Intelââ¬â¢s continued dominance of the market.AMD was able to make a significant dent in Intelââ¬â¢s marke t share by focusing its limited resources on microprocessors for PCs and servers and letting others supply the remaining chips. When Intel ran into a parts shortage for its desktop PCs in December 2005, AMD quickly dispatched its sales people to fill the void. AMD-based desktop PCs began to dominate the shelves at Best Buy, Circuit City, and other stores. By mid-2006, AMD held a 26% share of the U. S. server chip market and a 48% share of the multi-core processors, which put at least two chips on a single piece of silicon.As a result, AMDââ¬â¢s gross margin of 58. 6% exceeded Intelââ¬â¢s of 55. 1% during the first quarter of 2006. In response, Intel began offering the first in a family of revamped chips called Core 2. These chips used less energy while offering better performance. Intrigued by AMDââ¬â¢s success, industry analysts wondered if AMD would be able to continue offering innovative products without succumbing to the supply problems that had dogged it in the past. R einventing the Company IN MAY 2005, CRAIG BARRETT TRANSFERRED THE CEO POSITION TO PAUL OTELLINI AND BECAME CHAIRMAN OF THE BOARD.PAST-PRESIDENT OF INTEL UNDER BARRETT, OTELLINI CONTINUED BARRETTââ¬â¢S STRATEGIC DECISION TO PUSH THE COMPANY INTO MULTIPLE FIELDS WITH NEW CHIP ââ¬Å"PLATFORMS. â⬠PC GROWTH WAS SLOWING. CELLULAR AND HANDHELD DEVICES WERE NOW COMPETING FOR THE PRIMARY SPOT IN PEOPLEââ¬â¢S LIVES. OTELLINI AGREED THAT HE MUST REINVENT INTEL OR FACE A FUTURE OF EVENTUAL DECLINE. THE PC BUSINESS APPEARED TO HAVE REACHED MATURITY. REVENUE GROWTH HAD AVERAGED 13% FROM 2002 TO 2005, BUT ANALYSTS WERE ESTIMATING THAT THE COMPANYââ¬â¢S SALES WOULD ONLY GROW 7% IN 2006 TO $42. BILLION. PROFITS, WHICH HAD BEEN INCREASING ON AVERAGE 40% ANNUALLY FROM 2002 TO 2005, WERE EXPECTED TO RISE ONLY 5% IN 2006 TO $9. 5 MILLION. Ortellini proposed that Intel should not just make PC microprocessors, but should also create many types of chips, as well as software, and then combin e them into what he called ââ¬Å"platforms. â⬠Since taking over as CEO, Ortellini had reorganized the company, created business units for each product area, and scattered the processor experts among the units. He added 20,000 people in 2005. Note: Intelââ¬â¢s annual and quarterly reports and SEC filings are available via the companyââ¬â¢s web site at www. intel. com. ) Paul Ortellini was the first non-engineer to serve as Intelââ¬â¢s CEO. He put particular emphasis on marketing because he thought that the only way Intel could succeed in new markets was by communicating more clearly what technology could do for customers. This went contrary to the corporate culture in which engineers had been the key players who made ever-faster chips and then let marketers try to sell them.Ortellini created development teams with people having a cross-section of skills. Chip engineers, software developers, marketers, and market specialists now worked together to develop breakthrough innovations. Many engineers were frustrated with the changes and their loss in status. Some of the design specialists who had been working on the Pentium 4 before it was cancelled left Intel for jobs at TI or AMD. Ortelliniââ¬â¢s ultimate goal was to provide the manufacturers of everything from laptops and entertainment PCs to cell phones and hospital gear with complete packages of chips and software.The old logo of ââ¬Å"Intel Insideâ⬠was to disappear, replaced by an updated Intel logo with a swirl to signify movement and a tagline of ââ¬Å"Leap Ahead. â⬠Meanwhile, the Pentium brand was to be slowly phased out and replaced by Viiv, Centrino, and Core. Intel was on a new path. It was leaving the Grove era behind and moving into uncharted territory. This was not the first time that the company had bet everything on a new strategy. Would Intel succeed with its new strategic direction?
Psychology For Social Care Practice Essay
This essay will demonstrate my understanding of developments which occur at each stage of an individualââ¬â¢s life cycle. I will relate these developments to two relevant psychological theories and discuss how an individualââ¬â¢s needs must be met to enable them to develop. The human life cycle can be broken down into 5 basic stages (Bingham et al. 2009); Infancy ââ¬â 0-2 years Childhood ââ¬â 2-12 years Adolescence ââ¬â 12-21 years Adulthood ââ¬â 21-65 years Older Adulthood ââ¬â 65+ years During each stage of the life cycle, different physical, emotional, cognitive, social and cultural developments occur; In infancy, physical changes include learning to sit up, crawl and walk independently. At this stage, the infant will begin to look for attention from others and seek affection and love. Infants are able to interact with others by smiling/laughing and crying, and begin to form attachments to main care givers such as family members from around 6 months. Fine motor skills and communication skills (understanding and formation of words) develop rapidly in infancy and individuals will become used to the routines and norms of those around them. In childhood, physical development extends to skills in balance and control over the body. Emotionally, the child will continue to strengthen bonds with primary care givers and social development will move on to interactive play and forming friendships. Language and expression develop further and the child shows a capacity to learn new information and skills as well as learning about and conforming to social and cultural ââ¬Å"normsâ⬠. The body begins to change significantly in adolescence; the individual will go through puberty. An adolescent will be more self aware than in childhood and will become detached from primary care givers, instead preferring to form closer relationships with friends and peers. The individual will form stronger affiliations to certain cultural and sub-cultural norms and will express these through personal appearance, partaking in activities and choosing certain peer groups. In early adulthood, the individual will reach a peak of physical fitness which they will thereafter have to ââ¬Å"work atâ⬠to maintain. More physical demands are made on the body such as childbearing, work and aging. Emotionally, a personà in adulthood will have established a ââ¬Å"roleâ⬠possibly in their place of work, or at home as a parent- how effectively they fill their ââ¬Å"roleâ⬠can effect self esteem. Social development can become limited to those with similar careers or interests and c an be hindered by other responsibilities such as work and family commitments. Older adults may experience a decline in physical fitness ââ¬â eyesight may deteriorate and the body may become weaker. Some individuals may remain fairly fit well into older adulthood and some may find that physical fitness can deteriorate rapidly. Older adulthood can be isolating and oneââ¬â¢s self image can be altered through changing of roles eg. retirement. Socially, some find a sense of freedom in being able to leave work behind and ââ¬Å"liveâ⬠, others lose a sense of purpose and find that their world may become smaller and more family focused. Older adults will have a well established perception of themselves and what they find acceptable as part of their culture. For this essay I have used Mrs. Oswald as a case study. Mrs. Oswald is a resident at Thorneycroft residential care home for older people. She has been a resident at Thorneycroft for six months and at ninety-five years old, is in the final stage of development as detailed in the life cycle breakdown above. Mrs. Oswald is relatively able bodied, she is able to bathe herself but requires help getting in and out of the bath. She is able to move around independently, she does have a tripod to help her with this but she doesnââ¬â¢t tend to use it. She is prone to falling over and has fallen fifteen times since moving to Thorneycroft, this is not helped by her insomnia which leaves her restless at night so she ends up wandering around unattended. Mrs. Oswald is hard of hearing and requires a hearing aid but her eyesight is good when wearing her glasses. She has a good level of personal hygiene and takes pride in her appearance. Before coming to Thorneycroft she had home help who assisted her with household tasks such as cooking and housework and helped her with medication for her cellulitis. Mrs. Oswald was a midwife for fifty years, she is well educated and enjoys sharing her knowledge and talking about her career. She keeps her mind active by reading the newspaper, doing crossword puzzles and playing dominoes when she goes to the day centre but it is possible that these activities are not stimulating e nough for her. She is a little confused at times about her roles; she behaves as though Thorneycroft staff are her employees and adopts a matron-like attitude with them, which probablyà crosses over from her role in her career as a midwife. She can be forgetful but does not have dementia and before moving to Thorneycroft was quite vulnerable as she sees the best in people and was being exploited by people doing odd jobs and coming in and out of her home. Mrs. Oswald appears to be content on the surface, she has started to accept death and talks about it openly. Her remaining family all live some distance away in England but she looks forward to a phonecall from her cousin each evening and seems to take comfort in speaking to him, appearing more settled after their conversations. She has outlived her close family ââ¬â husband and daughters and appears lonely. Mrs. Oswald doesnââ¬â¢t talk much about her husband an daughters the way she does about her career, it is possible that talking about them makes her feel sad. As before, Mrs. Oswald has not made friends with other residents of Thorneycroft, though she has made a few friends at the daycentre. She likes to talk and could be encouraged to mix more which would he lp with her feelings of loneliness, she never had friends or visitors at home before she came to Thorneycroft as her family all live far away and only visit to attend review meetings every six months. She has not formed close relationships with staff at Thorneycroft, instead, as mentioned before she treats them as her employees. Mrs. Oswald is an articulate and well spoken individual who has come from a middle class background. She appears to be well educated and has had a successful career as a midwife spanning fifty years. She had her daughters when she was young and out of wedlock, as a result they were brought up by her mother and Mrs. Oswald left at sixteen to begin her training as a midwife. Her career was important to her and she concentrated on this, not having any more children and marrying late in life. Her middle class upbringing has followed her through life, and she still takes pride in her appearance and has a strong sense of what she believes to be ââ¬Å"properâ⬠. Her husband and her enjoyed going on cruises and she is well- travelled. She does not attend church services or appear to be religious at all. In order for them to progress successfully through each stage in the life cycle, an individualââ¬â¢s needs at each stage must be met. For example, our most basic physical needs are shelter and nourishment, if these needs are not met in the infant stage, potential for development and progression into childhood will be threatened. For each aspect of development, certain needs must be met; Physical ââ¬â The body must be kept fit and healthy through nourishment, shelter from the elements and the cold, excercise and rest. Emotional ââ¬â The need to be loved and to feel love for others. Good self esteem can be established from feeling loved and wanted by others. Social ââ¬â Being able to interact and build relationships with people around you. Cognitive ââ¬â The need for opportunities to learn and develop knowledge and keep the mind active. Cultural ââ¬â Having your values, religion, diet, language etc.(norms) as part of your daily life. In order for me to understand the needs of Mrs. Oswald and to what extent her needs have been met throughout her life, I examined Erik Eriksonââ¬â¢s theory of eight ââ¬Å"psychosocialâ⬠stages. Erikson believed that humans develop through eight predetermined stages (a detailed table of these can be found in appendix 1) and in order to progress successfully through life, we must ââ¬Å"successfully negotiate ea ch stageâ⬠and that failure to do so results in ââ¬Å"mental deficiencies such as lack of trust, which will remain with us throughout lifeâ⬠(Collin et al., p. 273). Each stage has one positive outcome and one negative outcome, and individuals progress through each life stage with a mixture of both, the differences between positive and negative being a result of the environment the individual is developing in. Mrs. Oswald, as an adolescent, would have experienced role confusion. She was from a middle class background but fell pregnant at a young age, resulting in her being hidden away and her mother raising her children as her own. It would have gone against Mrs. Oswaldââ¬â¢s role as a respectable young girl to have children at such a young age. She went off to train as a midwife at sixteen and left her family and her daughters behind. She concentrated on her career and appeared not to have any intimacy throughout young adulthood. This was resolved in mature adulthood when Mrs. Oswald got married and enjoyed the intimacy which she had missed out on in young adulthood. She never had any more children but her husband nd her appeared to have a ha ppy life and they enjoyed travelling together. Mrs. Oswald is now in maturity and has begun to talk about death in an accepting way. Her needs may not have been met in the early stages of her life where she did not conform to her role in society and her life lacked intimacy, but later in life she had a successful and satisfying career and a happy marriage. I have used Abraham Maslowââ¬â¢s Hierarchy of Needs (see appendix 2) to assess howà Mrs. Oswaldââ¬â¢s needs are being met now. ââ¬Å"Maslowââ¬â¢s Hierarchy of Needs starts at the basic physiological needs we need just to stay alive. Once these are made we have a need for safety, then we want love and affection. Within our group we want to have self esteem. Finally we have a need of satisfying our full potential that Maslow calls Self Actualizationâ⬠(Deeper Mind). Maslow believed that oneââ¬â¢s needs had to be met at each stage of the hierarchy before the needs at the next stage could be attended to. The first category in Maslowââ¬â¢s hierarchy refers to physiological needs. I believe that most of Mrs. Oswaldââ¬â¢s needs are being met a t this level. She has plenty to eat and drink and since she is mobile she has some level of excercise. She can have fresh air and she has warmth and shelter. However, Mrs. Oswaldââ¬â¢s need for sleep is not being met at Thorneycroft. She suffers from insomnia which is not helped by the fact that her bed is too small and therefore uncomfortable for her to sleep in. This has resulted in her being reluctant to settle in bed at night at all, so she is losing out on sleep. As a result of all her physiological needs not being met, all of Mrs. Oswaldââ¬â¢s safety needs are not being met either. Although she has shelter and security at Thorneycroft, the fact that she does not sleep has compromised her safety as she has a tendency to wander around at night time and is prone to falling as her mobility is not great. Mrs. Oswald appears sad that she has outlived her close family and her husband and doesnââ¬â¢t speak about them much. She does have some distant family whom she speaks with on the phone every night which brings her some comfort, but she remains distant with others and reluctant to form close relationships with staff or fellow residents. Her need for love and belonging has not been satisfied. In order for Mrs. Oswald to progress and reach self actualisation the care staff at Thorneycroft must work on the needs which are not being met. Getting her a bed which is comfortable for her to sleep in may help her to settle at night and reduce the risk of a fall. She could be encouraged to mix more with fellow residents and form closer relationships with them as well as staff. This will help with Mrs. Oswaldââ¬â¢s sense of love and belonging and boost her self-esteem which will help her to reach self actualisation. References BBC (2014) BBC News Magazine. [Online] Available from: http://www.bbc.co.uk/news/magazine-23902918 [Accessed 13/11/2014] BINGHAM, E. et al (2009) HNC Social Care for Scotland. 12th Ed. Essex: Heinemann. COLLIN, C. et al (2012) The Psychology Book. London: DK London. MACLEOD, S. (2011) Simply Psychology. [Online] Available form :http://www.simplypsychology.org/Erik-Erikson.html [Accessed 11/11/2014]. NORWOOD, G. (2014) Deeper Mind. [Online] Available from: http://www.deepermind.com/20maslow.htm [Accessed 11/11/2014]
Thursday, August 15, 2019
Chromatography of Plant Pigments
CHROMATOGRAPHY OF PLANT PIGMENTS Marquez, Ma. Rica Paulene, Moises, Patrisha Kate, Policarpio, Jairus Paolo, Rolda, Zylene Joy Department of Biology, College of Science, University of the Philippines Baguio April 23, 2013 ABSTRACT The objective of this experiment was to apply the technique of paper chromatography as a method for separating individual plant pigments contained in plant tissue extracts containing pigment blends. The process of chromatography separates molecules because of the different solubilities of the molecules in a selected solvent.In paper chromatography, paper marked with an unknown, such as plant extract, is placed in a beaker covered with a foil containing a specified solvents. The solvent carried the dissolved pigments as it moved up the paper. The pigments were carried at different rates because they were not equally soluble. The most soluble pigment traveled the longest distance while the others traveled in a shorter length. The distance of the pigment trave led was unique for that pigment in set conditions and was used to identify the pigment.The ratio was then used to measure the Rf (retention factor) value. | INTRODUCTION As primary producers in the food chain with some bacteria and algae, plants produce their own food by using the sunââ¬â¢s energy to transform carbon dioxide and water into glucose. In this process of photosynthesis, plants convert the sunââ¬â¢s energy into chemical energy that is stored in the bonds of the glucose molecule. Glucose is a simple carbohydrate that provides immediate fuel to cells but it is also a building block for more complex carbohydrates stored by living organisms for future use.For photosynthesis to transform light energy from the sun into chemical energy (bond energy) in plants, the pigment molecules absorb light to power the chemical reactions. Plant pigments are macromolecules produced by the plant, and these pigments absorb specified wavelengths of visible light to provide the energy req uired for photosynthesis. Chlorophyll is necessary for photosynthesis, but accessory pigments collect and transfer energy to chlorophyll. Although pigments absorb light, the wavelengths of light that are not absorbed by the plant pigments are reflected back to the eye.The reflected wavelengths are the colors we see in observing the plant. Plants contain different pigments, and some of the pigments observed include: ? chlorophylls (greens) ? carotenoids (yellow, orange red) ? anthocyanins (red to blue, depending on pH) ? betalains (red or yellow) (Plant Traveling Lab. TTU/HHMI at CISER. 2010) As you may know from the popular media, there is currently a substantial research effort in place to explore the potential health benefits of plant pigments to humans. In popular literature, these plant-based compounds are often collectively referred to as ââ¬Å"phytochemicalsâ⬠; most are also pigments.Flavonoids, anthocyanins, and carotenoids are just some of the categories of plant pigme nts known to have antioxidant properties. ââ¬Å"Antioxidantâ⬠is a general term used to describe any substance that has the ability to neutralize ââ¬Å"free radicalsâ⬠which cause cellular damage by removing electrons from surrounding molecules. Many lines of research suggest that consuming a diet rich in plant pigments may slow the process of cellular aging and reduce the risks of some types of disease, such as cancer, heart disease, and stroke.The point of this experiment is to look at the polarity of some of the common pigments in plant leaves and how that polarity affects their interactions with the cellulose fibers in paper and a few solvents and to apply the technique of paper chromatography as a method for separating individual plant pigments contained in plant tissue extracts containing pigment blends. (https://www. msu. edu) RESULT Table 1 shows the Rf values of Kangkong (Ipomoea aquatic), Bloodleaf (Iresine herbstii), and Golden bush (Duranta repens) plant| Rf value| | 50% acetone50% pet. ther| 40% acetone, 10% isopropanol, 50% pet. ether| 40% acetone, 10% pet. ether, 50% isopropanol| 30% acetone70% pet. ether| 30% pet. ether 70% acetone| Kangkong| Yellow: 0. 5Brown: 0. 01| Yellow: 0. 33Brown: 0. 23| Yellow: 0. 79Brown: 0. 08| Yellow: 0. 04Brown: 0. 96| Yellow: 0. 31Brown: 0. 76| Bloodleaf (purple leaf)| Purple:0. 05Green:0. 11Yellow:0. 11| Purple:0. 06Green:0. 13| Purple:0. 13Green:0. 58| Purple:0. 03Green:0. 58Yellow:0. 38| Purple:0. 097Green:0. 86| Golden bush| Green:0. 5Brown:0. 5| Green:0. 47Brown:0. 09| Green:0. 6Brown:0. 067| Green:0. 3Brown:0. 96| Green:0. 094Brown:0. 96| DISCUSSION The extracts of kangkong, golden bush, and purple leaves were applied to a horizontal line about ? of an inch from the bottom of a filter paper using a capillary tube. The filter paper then was soaked one by one on a beaker with a mixture of 40% acetone, 10% petroleum ether and 50% isopropanol. These solvents are used because they are capable of separa ting mixtures that contain both polar and non-polar compounds, or to increase separation of mixtures of compounds that have similar behavior with a single solvent.The beaker was covered with aluminum foil to make sure that the atmosphere in the beaker is saturated with the solventââ¬â¢s vapor. Saturating the atmosphere in the beaker with the solventââ¬â¢s vapor stops the solvent from evaporating as it rises up the filter paper. As the solvent slowly travels up the paper, the different components of the extract travel at different rates and the extracts are separated into different colors. After 3-5 minutes, the distance traveled by each pigment and solvent were measured. Plants extracted| Color/ Pigment| Rf values| Kangkong| Yellow (solvent)| 0. 9 mm| | Brown (solute)| 0. 08 mm| Purple leaves| Green (solvent)| 0. 58 mm| | Purple (solute)| 0. 13 mm| Golden bush| Green (solvent)| 0. 6 mm| | Brown (solute)| 0. 067 mm| Table 1: Pigments and Rf values for each plant extract The dis tance traveled relative to the solvent is called the Rf value, or the Retardation value. It can be computed with the formula: Rf = distance travelled by the solute Distance travelled by solvent We had the following computations: A. For Kangkong: Rf= 0. 08 mm 0. 79 mm = 0. 1012 B. For purple leaves: Rf= 0. 13 mm 0. 58 mm = 0. 241 C. For Golden bush: Rf= 0. 067 mm 0. 6 mm = 0. 1117 These values imply that the larger Rf value a compound has, the larger the distance it travels. It also means that it is less polar because it interacts less strongly with the polar absorbent on the filter paper. So similarly, the smaller the Rf value a compound has, the shorter the distance it travelled. It also means that is is more polar because it interacts more strongly with the polar absorbent on the filter paper. Comparing to the other groupsââ¬â¢ results, there were similar colors that sprung up.The distances travelled by the pigments were significantly different than ours because they used diffe rent percentages of solvents. CONCLUSION Paper chromatography proved to be an accurate method of separating and observing the various colors of plant pigments. The pigments dissolved in the solvent and migrated upward. The colors were observed and their migration distances measured & recorded. Theà Rfà valueà of each pigment was determined by dividing its migration by the migration of the solvent. We have always understood chlorophyll, a pigment that is very important in photosynthesis, to be green.However, through this experiment we have discovered that many other pigments are also present in the leaves. For example the kangkong leaf also contains different pigments even though the leaf is dominated by the color green. We have observed that the kangkong leaf not only carries a green pigment, but that it also carries yellow and brown pigment through the chromatography LITERATURE CITED * Mcmurry, John. 2010. Foundations of Organic Chemistry. Pasig City, Philippines: Cengage Lea rning Asia Pte Ltd. * Thompson, R. 2008. Illustrated guide to Home Chemistry experiments. Canada: Oââ¬â¢ Reilly media.Page 109 * Clark, J. 2007. http://chemguide. co. uk/analysis/chromatography/paper. html. Retrieved April 22, 2013 * Unknown. PlantTravelingLab. TTU/HHMI at CISER. 2010 . http://www. ciser. ttu. edu. * 2010. 04-20-13. * Unknown. separation of pigments by paper chromatography. http://www. hsu. edu/pictures. aspx? id=1653, n/a. 04-20-13 * Unknown. plant pigment analysis. https://www. msu. edu. n/a. 04-20-13 * http://apnewtechbiology. wordpress. com/lab-6-plant-pigments/ * http://www. biologyjunction. com/chromatography_of_simulated_plan. htm ANSWERS TO QUESTIONS
Wednesday, August 14, 2019
Human factors in the Space industry Essay
Abstract The world is in transition from Information Age to Space Age. This can be assumed by observing trends particularly those initiated by developed countries such as the US, Russia, China, Japan and the members of the European Union. The robots are programmed to be more precise in its actions compared to humans but with the humansââ¬â¢ capability to judge and make decisions according to unexpected circumstances, the latter are still considered a better option for space explorations. This necessitates the study for Human Factors. The aim of this paper is to provide an overview of the Human Factors that are associated with the Space Industry. such knowledge would give the reader an idea on the Human limitations that must be considered and which could be very critical in space explorations. Without proper consideration, space explorations would be unsuccessful and the transition to Space Age would never ascend from the state of being imaginary, to reality. Consideration of Human Factors Towards the Space Age Humanity is now in the so-called Information age when time is fast-paced and access to information can be as fast, easy and unlimited as the trend for telecommunication and global integration continue to show prospects of expansion. The prospects of expansion, however, is not limited to the ââ¬Å"globalâ⬠. Current research shows that the trend is gradually opening its way to the rudiments of transition from the Information age to the Space age. Developed countries such as the US, Russia, Japan, China, India, the members of the EU and its industries are starting to involve themselves with the space and satellite industry, spending significant amounts of their budgets to further research, interest and opportunities for the said industry (Partners in Space, 2005). According to the Sacknoff in the 2005 Report on the State of the Space Industry by the International Space Business Council, there had been a total of $103 billion turnover from commercial and government services and programs in 2004. This turnover is expected to increase to at least $158 billion in 2010. Meanwhile, the US Defense has increased its spending for Space-related investments from $15 billion in 2000 to $22 billion in 2005. It is expected to further increase to at least $28 billion in 2010. There has also been a continuous increase in the market for satellite service particularly that of GPS positioning and tracking which could lead to the development of space tourism. According to NASDAQ, the space industry is currently one of the most innovative growth sectors in the world today (Sacknoff, 2005). At present, the US President, George W. Bush has made a proclamation about his ââ¬Å"New Spaceâ⬠vision that could be a challenging turning point for the space industry. The aim of this vision is to be able to return to the moon by the end of the decade and to be able to fly to Mars immediately in the following decade (President Bush Announces New Vision for Space Exploration Program, 2004). Robots vs. Humans However, in order to become successful in such endeavors, the departments in charge of the development must recognize and consider certain factors that are critical to the future of the industry. There is a huge debate on whether there is a need to send humans in space, when there would always be robots to take their place. Those for robots argue that it would limit the risks of ââ¬Å"needless human sacrificesâ⬠in case unexpected circumstances arise. However, the NASA argues that while in fact, robots are very useful in space explorations and gathering research data, the needed knowledge about space would never be near complete without humanââ¬â¢s ingenuity and physical experience (The Human Advantage, 2003). Applied to the current objective of the ââ¬Å"New Spaceâ⬠vision as well as the objectives of the previous explorations, there are still a lot of things that even robots, and only humans, with their minds, can do. Robots, for example cannot deal with unexpected things while humans can think of creative ways to solve unexpected problems such as equipment breakdown (The Human Advantage, 2003). Installations, upgrades and detailed work in space can only be done with the finesse of human operators. While it can be tested by robots, prospects such as possible life in other planets can only be guaranteed by human exploration.
Tuesday, August 13, 2019
Crminal Justice System of Singapore Research Paper
Crminal Justice System of Singapore - Research Paper Example Other relevant offences get created by statutes like the Abduction Act, Arms Crime Act, Vandalism Act as well as Abuse of Drugs Act. In Singapore, many activities considered relatively mild in other countries such as jaywalking, sale of chewing gum, littering, failing to flush toilets after use, possession of obscene material and sexual activities like oral and anal sex between men considered illegal thus perceived as a highly regulated society (Haas, 201). This burdensome act has led to Singapore having rare cases of the low occurrences of awful crimes in the universe. Singapore carries out both corporal punishments that are by caning offenders and capital punishment by hanging serious offenders. These punishments are necessary for certain offences. According to statistics, the country has one of the highest homicide rates in the sphere in relation to its population outstanding Saudi Arabia, for example, between the years 1991 and 2004, more than 400 people ended up executed most of them being drug peddlers. William Gibson a Science Fiction writer termed Singapore as Disneyland with the death penalty. In the 19th century, the criminal law received a discharge in the three Straits, Settlement of Singapore. At the period, there was slight suspicion that English general law offenses were accepted in these territories. Straits Settlement Penal Code was approved and came into operation in 16th September 1872 after problems like use of certain Indian Acts arose in 1871. The code is virtually a re- enactment of the Indian Penal Code. The main act in Singapore is the Penal Code. It relates to criminal law and has more than 500 units divided into 24 chapters. The Penal Code terms the fundamentals of every offence and recommends the maximum and sometimes the minimum penalties for the offence. The basic form of an offence has the lowest penalties, while other literary forms of the crime are defined as
Monday, August 12, 2019
Radicals and Liberals in USA Essay Example | Topics and Well Written Essays - 1500 words
Radicals and Liberals in USA - Essay Example The 1954 coup de tat in Guatemala was planned by the CIA who had the intention of fighting communism in Guatemala and encouraging social, political and economic justice for the people of Guatemala. The U.S took part in the Coup because they believed that Guatemala could cooperate and join the U.S.S.R which the U.S.A was in cold war with. The U.S feared the soviet infiltration of the western hemisphere. This coup depicts how the United States of America has plays the role of protecting vulnerable citizens from anarchy. America presents modern concept in which issues are handled in a revolutionary modern way which shows that everything is a product of new and fresh thinking. Some of those who had lived in America argued that Americans lacked respect and that they discriminated people from other countries in that it was difficult to engage in communication with Americans and that it was not easy to get a servant when in the U.S.A. But according to Barzini, all these complain made no sen se because America has evolved and knew how to mingle with visitors. The U.S.A is depicted as materialistic and utilitarian nation in the world whose major aim is to explore other countries and deprive them of their valuables. Barzini came to change his perception about America when he came to realize the sight of depression, unemployment, poverty, fear and hopelessness being the order of the day in America during the 1920s. The world held the perception that America was in a position to create new jobs, produce more goods, wealth and success. After the Second World War, Americans sat in conference rooms to discuss a decision which they agreed upon unanimously so that nobody could be blamed in case of potential mistake. As a result of interaction, America influences other countries in that it tries to implant its culture on others. For instance, the Chinese people crashed their traditional culture by trying to fix in the America culture. America is being viewed as a threat to the wo rld because of its development in industrial, technical and scientific progress which translates into materialistic society by showing the American industrial power and material wealth. On the other hand, Americaââ¬â¢s role in the world has been viewed positively in that foreigners are urged to send their citizens to America so that they can learn advanced techniques, production process and scientific progress. They will study and adopt the best features of American society, a modern democratic, progressive society in which people find work, security, shelter and satisfaction. This process of knowledge transfusion from a wealthier nation like the United States is necessary and fruitful for development of other countries of the world. In the Truman speech, America was concerned with economic status of Turkey and Greece. These countries saw America as the only country that could aid them from financial instability. The U.S intervened in this situation with the aim of maintaining it s political and economic hegemony and with the need to help countries that loved peace and promoted its democratic ideals. In addition, the U.S supported Greece and Turkey so that they could build internal order and peace. There was no other country that would help democratic Greek government. This reveals that the U.S has been given the role of supporting and maintaining freedom in vulnerable countries. In 1958, those people who opposed American ideologies pelt the then vice president of U.S
Sunday, August 11, 2019
Afghan employment by foreign contractors Dissertation
Afghan employment by foreign contractors - Dissertation Example Afghanistan is a landlocked Islamic country which has been at the crossroads of many cultures and civilizations.à In ancient times, Afghanistan had been invaded and subdued by Persians, Greeks, Macedonians and Aryans (Scarborough, 1998).à Especially during the 1st and 2nd centuries, Afghanistan became a central and strategic trading site of the famed Silk Road that linked Rome and China and which brought not only commodities such as silk, porcelain etc to Afghanistan but also arts, religions (Buddhism, Nestorian Christianity and Islam) and most especially, the â⬠equally important currency ideasâ⬠(Clammer, 2007,p.652).à In more modern times, Afghanistan had been the bone of contention between Britain and Russia in what is called ââ¬Å"The Great Gameâ⬠(Garthoff 1997,p.977) and between Russia and the USA in what is called ââ¬Å"The Cold Warâ⬠(Walker 1995,p.356).à Despite the landââ¬â¢s difficult terrain with its high mountains and plateaus, steep ridges, deep valleys and its remote position, Afghanistan is the ideal buffer zone and the arena for balance of power (Ewans, 2002).à According to Grau (1998)à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Afghanistan was, to the Russians, an outlet to the Indian Ocean and an extension ofà à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Russian expansionism for the British it was an important shield to protect India, Pakistan and other British territories from Russian hegemony. But the Russians prevailed in the struggle for control of Afghanistan when Britain granted independence to India and Pakistan, thus leaving a power vacuum.à The latter signaled the entry of USA as rebel group.
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